Diesel, the brand infamous for its cutting-edge denim designs, was founded by Renzo Rosso. The Italian started his global empire in the humblest of ways, by stitching himself and his friend’s fashionable bellbottom jeans on a sewing machine in his bedroom when he was a mere at the age of fifteen. Later when he realised he not only had a talent for fashion, but a true passion he enrolled himself at an industrial textile manufacturing college in Padua, and went on to create a brand that constantly pushed the boundaries of fashion.


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