Celebrating the beauty of skin in every shade, Gugu Intimates have named the shade of their intimates in words that mean beautiful in every language.

Think about this….. Ever seen skin coloured underwear for brown girls?
Chances are you haven’t, well not yet until now that is.

With all the shades and tones of melanin- rich goddesses walking this African continent, one would think these intimates would be in- abundance.

Cue in the birth of Gugu Intimates, a brand for brown skinned girls – beautiful in every shade.

The term “Gugu” translated means ‘Your object of desire, a jewel, a treasure, worthy of honour, preserved.’ Like your brown skin- beautiful in every shade.

Starting a movement that is pro- brown skin, founder and CEO, Gugu Nkabinde created a product that gives confidence to brown skinned beauties to wear a shade of underwear that matches their own skin colour under white and sheer outfits.

Existing to fulfil one main MISSION – Gugu Intimates aims to adorn brown skinned girls in beautiful, premium quality underwear that complements their skin tone no matter what shade they are.

Be a part of the movement and join a community of women doing it for themselves. Stay up to date with all of their latest launches and new drops “because if you can match your makeup to your beautiful brown skin, why can’t you match your underwear” – Gugu Intimates

Check out their beautiful site here and follow their gorgeous page on Instagram @guguintimates today!