Every new season, fashion weeks around the world bless us with style inspiration on and off the runway, and incredible new pieces to put our own spin on from talented designers. Here at home, it’s an experience of note! SA Fashion Week has begun, and we’re excited to share the new fashion, new inspo, and all excitement on and off the runway!

STYLEBYSA — Woolworths’ annual emerging designer showcase is the kind of collection that’s hard to keep fresh with such a singular focus, but STYLEBYSA more than manages it: They excel, every time.

Mmuso Maxwell


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SS19 Fitting with @iam_conniemore. Artwork by the late and insanely talented Toni Africa. #mmusomaxwell #fashion

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It started with Mmuso Maxwell’s brilliant signature pseudo-layering on a summer-ready colour palette of pastels & brights. We also got the traditional office colour combo of white and navy on some deconstructed workwear staples. It’s modern through and through. These are exactly the kind of clothes you want to wear ASAP – wearable for everyday life, but so far from boring.

Wanda Lephoto

Next, we saw the streetwear-informed eclecticism of Wanda LePhoto, a designer who’s been through a few iterations on Joburg’s creative scene. His new logo was on bold display, printed large and in charge on cool, versatile separates. The show opened with a bright red coat, excellent in its simplicity, and an ANC printed shirt elicited a vocal reaction of surprise from showgoers, but the green, gold, & cream striped shell coat reminiscent of a head boy’s blazer was the real scene stealer.

Thebe Magugu

Finally, 2019’s golden boy Thebe Magugu presented his award-winning African Studies collection that throws retro table cloth motifs, a grand helping of fantasy, and the A-line skirt of a 1950s’ housewife into the proverbial blender and serves up a vision of the South Africa he grew up in as a contemporary African woman.